Join the Staff—Product Marketing Associate (maternity cover)

Location: Canary Wharf, London, UK; office-based role with flexible, hybrid working offered
Duration: Fixed term maternity cover (approx. 15 months, till Dec 2024)
Salary: Competitive, plus benefits
Hours: 35 hours per week

About the role

Job Purpose: Work in a team to implement the Foundation’s global marketing strategy to raise awareness of our Accounting products and services and support revenue generation.

The organisation

The IFRS Foundation is a not-for-profit organisation established to develop—in the public interest—high-quality, understandable, enforceable and globally accepted standards for general purpose financial reporting and to promote and facilitate their adoption.

The standards—IFRS^® Accounting Standards and IFRS^® Sustainability Disclosure Standards—are set by the Foundation’s standard-setting bodies, the International Accounting Standards Board (IASB) and the newly formed International Sustainability Standards Board (ISSB). IFRS Accounting Standards are required in more than 140 jurisdictions.

The two boards are overseen by the IFRS Foundation Trustees, who in turn are accountable to a Monitoring Board of public authorities. In November 2021, the Trustees announced the creation of the ISSB and the consolidation of the Climate Disclosure Standards Board (CDSB) and the Value Reporting Foundation (VRF) into the Foundation. This process was completed on 1 August 2022 and the addition of the new board has taken the Foundation from a ‘one board/two locations’ organisation to a ‘two boards/several locations’ organisation (with offices across multiple time zones, including San Francisco, Montreal, London, Frankfurt, Tokyo) with a significant increase in overall headcount.

The team

Reporting to the Customer Experience Manager and working alongside another Marketing Associate, you will support the delivery of the Foundation’s global marketing plan, for our Accounting products, in collaboration with other departments to help the Foundation achieve its Earned revenue income targets. There will be a particular emphasis on digital products and services and the digital experience of its global customers and stakeholders.

Key responsibilities

• Have full involvement in the delivery of the global marketing plan which raises awareness of the Foundation’s Accounting products and services.
• Take responsibility for delivering agreed aspects of the plan, implementing targeted marketing campaigns using a variety of channels and activities, including writing and proofreading creative copy for print and digital.
• Supporting the marketing around conferences. Possibly attending UK and international accounting conferences/exhibitions.
• Work closely with other departments (particularly Customer Services, Communications, Production and Editorial) to ensure there is a joined-up approach to marketing activities and that content is effective, engaging and appropriate.
• Manage an allocated marketing budget to extract maximum value from appropriate resources.
• Conduct research and extract, manipulate and analyse data from a variety of sources to:
  • Measure, monitor and report on campaign performance.
  • Facilitate better identification of global audiences / markets.
  • Facilitate better customer knowledge and understanding (users, preparers, regulators and data aggregators), particularly regarding subscription products and services.
  • Inform ongoing product development.
• Update databases and a customer relationship management (CRM) system.
• Review data management processes to:
  • Ensure effective access to targeted marketing lists.
  • Enhance the quantity and quality of the customer data the Foundation possesses.
  • Ensure compliance with data protection laws and best practice.
• Support other Content Services activity on an ad-hoc basis.

Skills and attributes

• Previous product marketing experience is essential, ideally print and digital products and services.
• Proficiency with HTML, CRM systems and Microsoft Office tools (particularly Excel and Word) is also required.
• Proficiency in writing and speaking another European language (especially Spanish) will be advantageous.
• A marketing-related degree or professional qualification (ideally CIM Level 4 or equivalent) is strongly preferred.
• Ability to work collaboratively with others and to respond positively to constructive feedback.
• Excellent spoken and written communication skills, particularly the ability to write clear, concise and engaging marketing copy.
• Previous experience using Canva will be advantageous
• A motivated, confident and marketing-focussed team-player who can work collaboratively with other teams and who responds positively to constructive feedback.
• Creative thinker with a positive and proactive attitude to problem-solving.
• Ability to demonstrate initiative and make decisions autonomously, whilst remaining alert to the need to consult and update others as appropriate.
• Excellent spoken and written communication skills, particularly the ability to write clear, concise and engaging marketing copy.
• High degree of integrity and professionalism; ability to remain composed under pressure.
• Strong commercial acumen and experience of managing budgets and generating sales.
• Strong analytical and numerical skills; ability to gather facts/statistics, make financial calculations and produce statistical reports.
• High level of attention to detail and ability to produce accurate documents and reports.
• Ability to plan, organise and prioritise work/time effectively and adapt to changing priorities in order to meet deadlines.

To apply

Please send a detailed CV/résumé to recruitment@ifrs.org. Please include the following information or your application may not be considered:

• the job title/position you are interested in (in the subject line of your email); and
• covering email/letter detailing how you meet the specified role requirements and your salary expectations.

Closing date: 16 July 2023

Interviews are held via video conference as part of our standard international recruitment process. Due to the number of responses we receive, we are unable to respond individually to each application. If you do not hear from us within four weeks of the closing date you may assume that your application has been unsuccessful.